Actively promoting your hotel
In just a few months of existence World Rainbow Hotels has established itself as a reference in terms of LGBT travel to the global travel trade community.
World Rainbow Hotels has been greeted with enormous enthusiasm from travel agencies worldwide! We are simultaneously working on tens of projects and forging strategic partnerships to keep this buzz going and securing growth for your hotels.
World Rainbow Hotels Marketing Campaigns
We are reaching out to over 60,000 travel agencies worldwide through our targeted marketing campaign, promoting destinations, specific hotels, and educating agents in booking our rate plans. Check some example of past campaigns:
Strategic Partnerships
World Rainbow Hotels is partnering with some of the most influential LGBT associations, event planners, to raise awareness of hotels offering the World Rainbow Hotels' rates.
Social Media Campaigns
World Rainbow Hotels is securing growing visibility throughout all social media platforms. Social Media will be an integrated part of our website marketing activity.
85 Sales Offices in 60 Countries!
Our recent partnership with Discover the World (DTW) is a turning point in our Consortia's history as it exponentially unleashes our distribution potential. DTW's network of 85 sales offices in 60 countries and 5 continents will promote our portfolio of hotels to their impressive database of existing trade partners (travel agencies, tour operators, OTAs and corporate bookers) each in their own regions.
By means of local marketing campaigns, visits to agencies, marketing events, distribution partnership with OTAs, etc. they will dramatically increase the demand for the program, and thus generate more reservations to our hotels.
PR Strategy
We are pleased to report that our press relations efforts have paid off: over the past month, World Rainbow Hotels has been featured in dozens articles in the international press! To view some of these articles, click on the links below:
WRH Preferred Agreements
World Rainbow Hotels has forged preferred agreements with OTAs, Airlines and Diversity groups of large corporations to wider the distribution spectrum. These distribution agreements will be in place for the 2012 program.
WRH Events, Trade Shows and Sales Blitzes
In recent months, we attended 8 international events (both consumer and trade oriented) to forge global partnerships.
We raised awareness about Word Rainbow Hotels and made further deals with travel agencies, tour operators, OTAs, gay and lesbian consumer websites and other key players of the LGBT travel sector.
In 2012 World Rainbow Hotels will be attending international trade shows, consumers event, organize Sales Blitzes – find out more.
- IGLTA Antwerp
- WTM London
- FITUR Madrid
- ITB Berlin
- IGLTA Fort Lauderdale, USA
- Discover The World Orange County
- HEDNA Prague
- Gay Pride Barcelona
Out and About