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Why your hotel needs the LGBT TRAVEL market
U.S. LGBT travel market
Estimated at $84.5 billion, 10% of total U.S. travel.*
Hotels’ gay-friendly reputation
83% of gay men and lesbians will choose their hotel depending on its “gay-friendly” reputation.*
Third most important motivator in hotel selection
The LGBT-friendly reputation of the hotel was the 3rd most important motivator for gays and lesbians to book a hotel, after location & price.*
*source: Community Marketing Ltd
WHY JOIN WORLD RAINBOW HOTELS?
World Rainbow Hotels brings together a global community of Gay & Lesbian welcoming hotels, providing them with unprecedented visibility and access to the affluent LGBT (lesbian, gay, bisexual, transgender) market.
World Rainbow Hotels introduced the first ever LGBT-specific rate codes in the GDS (global distribution system). Travel professionals are now better equipped to offer their clients a certified LGBT-welcoming accommodation, carefully selected through a strict set of criteria.
World Rainbow Hotels’ rate codes leverage the buying power of the international LGBT market, positioning participating hotels at the heart of this sector.
WORLD RAINBOW HOTELS PROGRAM BENEFITS
Whether your hotel is just learning about the LGBT travel market or is updating its strategy, WRH will accelerate your plans, reduce your risks and deliver measurable results.
With WRH, you will get:
- GDS bookings from Travel Agencies worldwide
- A listing on www.worldrainbowhotels.com with links to book direct on your website
- Presence in marketing campaigns to travel agents
- Exclusive LGBT-focussed marketing opportunities
- No hassles: flexible rates / GDS-based
WORLD RAINBOW HOTELS UNIQUE VALUE
Many hotels wish to expand their LGBT travel market outreach, but simply don’t have the time, staff resources or special skills. Whether your hotel is just learning about the market or is updating its strategy, World Rainbow Hotels can accelerate your plans, reduce your risks and deliver measurable results.