With its unique blend of minimal design and romantic charm, CONTINENTALE is a luxury boutique hotel located just next to Ponte Vecchio.

    A white happy place where you can find comfort in the warm and soft tonalities of each room and suite, along with the White Iris Beauty Spa within the medieval walls of the Consorti tower.

    Owned by the Salvatore Ferragamo family, whose intentions were to transmit the timeless elegance of their fashion house, this boutique hotel conveys the same dedication to quality, designed and created with care, personalized and 100% creative. A unique formula mixing casual vibes with Dolce Vita glamour completing a stunning location.

    And why not experience, a terrific aperitivo on top of La Terrazza rooftop bar with a dramatic 360° view of Florence.



    • 43 rooms
    • 8 floors



    • Room Service
    • In-Room Safe
    • Spa
    • Dry Cleaning
    • Café
    • Meeting Facilities
    • 24 Hour Front Desk
    • Bar
    • Bicycle Rentals
    • Concierge Services
    • Pet Friendly


    CONTINENTALE is in the historical heart of Florence, offering magnificent views of the city’s rooftops, across the Arno River and Ponte Vecchio, which are located at the foot of the hotel. The strategic position places guests only moments away from The Uffizi Gallery, Piazza della Signoria, Santa Maria del Fiore and Palazzo Pitti.



    Vicolo Dell Oro 6, Florence, Italy 50123

    A crash-worthy setting with a 360° view over the Florentine skyline, La Terrazza rooftop Bar on top of the Medieval Consorti Tower is a an open air salotto where you can enjoy a signature cocktail and an exclusive spot where to linger on one of the most beautiful sunsets the city has to offer. Everything recalls the glamour of the Dolce Vita era, from the decor, and color tones, to the cocktail names and the music playing in the background.


    Out and About Gay Travel Guides are available at each and every World Rainbow Hotel. They are prepared by the concierge and staff at the hotel and aim to provide you with up to date information about the local gay and lesbian scene.