Broadwick Soho channels the grit, glamour, and wild energy of London’s most storied neighbourhood into an opulent contemporary 57 room retreat, offering impeccable service and quality. Conceived by a group of friends, this glorious hotel on the corner of Broadwick Street and Berwick Street draws inspiration from the community, essence and spirit of Soho.

    Each of Broadwick Soho’s 57 exquisitely appointed rooms and suites is a serene and restful sanctuary. All rooms and suites have bespoke furniture and individually selected artworks, with high-quality finishes throughout. Rich geometric patterns and vibrant prints are complemented by a soft and soothing colour scheme and the artful layering of different materials, textures and styles.

    Delectable food and drink and great times with friends are at the heart of Broadwick Soho. The restaurant and bar spaces offer something unique for every time of the day and for every occasion.

    Enjoy a barista-made coffee or evening aperitivo at Bar Jackie, Broadwick Soho’s vibrant street-level café. Head downstairs to Dear Jackie for classic Italian gastronomy with a modern twist – and a decadent atmosphere. Relax by the fireplace in our residents-only lounge The Nook or enjoy a cocktail with a bird’s-eye view over the rooftops of London on the terrace at Flute, our stylish top-floor bar.



    • 57 rooms
    • 8 floors


    • In Room Movies
    • Vanity Mirror
    • Live Entertainment
    • In- Room Tea & Coffee Maker
    • In-Room Mini Bar
    • Down comforters & duvets
    • Restaurant
    • Streaming Service
    • In-Room Safe
    • Complimentary Bottled Water
    • Satellite TV
    • Turndown Service
    • Free WiFi
    • All-day dining
    • Dry Cleaning
    • Bathrobe
    • Café
    • Rain shower
    • Lifestyle concierge
    • Rooftop Bar
    • Meeting Facilities
    • In-Room Nespresso Machine
    • 24 Hour Front Desk
    • Disabled Access Rooms
    • Cocktail Lounge
    • 24 Hour Room Service
    • Lounge
    • Free Local Calls
    • Bar
    • Laundry Services
    • Pet Friendly - additional cost
    • Electric Kettle in Room
    • Passes to local Fitness
    • Iron & Iron-board (on request)
    • In-Room Hairdryer
    • Terrace


    Dear Jackie is a space for Italian opulence, refined dining and night time glamour. Seductive Murano lighting, red silk walls and plush booths create a sense of discreet intimacy and an atmosphere that is part dolce vita elegance, part disco fabulous. Open for dinner, the menu is a love letter to model Italian gastronomy – featuring superior pasta dishes and reimagined Italian classics, as well as an extensive list of exquisite wines.

    Bar Jackie is the little sister of Dear Jackie. The all-day street level bar and terrace pays tribute to the legendary and flamboyant Jackie’s of our past. present and future. Everybody has their Jackie: a personal icon that embodies fun, fabulousness and joy. The vibrantly decorated bar serves coffees and bobolink, aperitif classics such as Pina Romana, arancini and antipasti as well as negronis, vermouths and homemade gelato and granita.



    18-24 Broadwick Street, London, UK

    Soho, with its 90 intricate and colourful streets packed into one square mile, is the centre of London. Soho has been the heartbeat of this beautiful city for centuries and is a bran name in itself. Soho is many different things too many different people: theatre land, London’s film industry epicentre, the place for nightclubs and sex shops and Henry VII’s hunting ground. Soho has character, soul and history. Today, Soho is also heart of London’s LGBTQ+ community and the spiritual home go London Pride.

    Broadwick Soho is set on the corner of the iconic Berwick and Broadwick Streets. Berwick street is often recognised as one of the oldest street markets in London, dating back to the early 1880’s and noted amongst many other things like selling London’s first tomatoes and pineapples. Berwick Street was also known as the ‘Vinyl Mile’ in the 1990’s due to it wonderfully rare record shops, many of which are still there today. The street is also famous for being on the cover of the Oasis album in 1995.

    Broadwick Street was once home to the prolific English Poet and Printmaker William Blake and was also the street where Dr Snow (with the pub now named after him) discovered the cause of a Cholera outbreak. A Flute maker was also based in Broadwick Street in 1880 and this served as the inspiration for the name of Broadwick Soho’s seventh floor rooftop bar. Neighbouring Carnaby Street is a cultural hub and was established as London’s most edgy fashion street in the swinging 60’s.