WRH named official Hotel Partner for Pride in London

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Pride in London

World Rainbow Hotels (WRH) is providing Pride in London with hotel content as well as online booking for their website. With an online booking functionality, Pride in London and WRH are helping the event’s participants to choose and book an LGBTQ+ friendly hotel in London.

Pride in London is one of the world’s biggest Pride events. Last year’s numbers comprised of 150 groups taking part in the parade which closed Europe’s busiest shopping street; 65,000 spectators in Trafalgar Square and hundreds of thousands more taking part across the West End celebrations.

The Pride in London Parade 2014 will take place June 28th as part of a week-long festival beginning Sunday 22nd. The date marks the 45th anniversary of the Stonewall riots in New York, a turning point for the LGBTQ+ movement.

World Rainbow Hotels will offer a special Pride Promotional rate, which may include a discount or welcome drink on arrival.

Nicolas Wijnants, Brand Director for World Rainbow Hotels stated:

“We are excited to partner with Pride in London, as one of the world’s largest Pride events. Being the event’s official accommodation provider represents a huge opportunity for our hotels. And reinforces our brand as the world’s most trusted global collection of gay and lesbian friendly hotels.”

Each hotel in the WRH collection is carefully reviewed according to a set of specific criteria, including the hotel’s location, its features and category, as well as the hotel’s knowledge of the local gay scene, its current involvement with the LGBTQ+ community, compliance with non-discrimination policies and same sex benefits for hotel staff. A local gay scene travel guide entitled “Out & About”, is also available at each hotel under the World Rainbow Hotels flag.

WRH is the world’s first and only global consortia for LGBTQ+ friendly hotels, spanning a collection of over 1,200 gay and lesbian welcoming hotels. Hotels in the collection are bookable on the GDS and online, by both consumers and the travel trade.

Recently awarded with Travolution’s best hotel website award, WRH has been selected as the official accommodation provider for several Pride events this year. Besides Pride in London, Chicago and Sao Paulo are also partnering with the hotel consortia. WRH is endorsed by Interpride, the international organization that ties all Pride events globally. Members of Interpride are dedicated volunteers who organize and work together to put on Pride events all over the world.