11 Howard’s conscious approach to hospitality promotes the reassuring nature of familiarity, creating habits, routine, and comfort—but offset with surprise and adventure. In other words, 11 Howard provides a clean slate where guests can write their own New York stories.

    With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo.





    • 207 rooms
    • 14 floors




    • In-Room Mini Bar
    • Room Service
    • In-Room Safe
    • Valet Parking
    • Free WiFi
    • Dry Cleaning
    • In-Room Iron & Board
    • In-Room Cordless Phone
    • 2 Restaurants
    • Pet Friendly - additional cost
    • 24 Hour Front Desk
    • Bar
    • Concierge Services
    • Fitness
    • In-Room Hairdryer


    11 Howard has reinvented social spaces, making them multifunctional and moving them to the second floor, as true extensions of the guest rooms. With plentiful tables and chairs, The Library is an ideal place to work, meet, sip tea in the afternoon, or unwind with a cocktail in the evening. The Library is open 7AM -11PM.

    LA RUBIA welcomes you any time, any day, and on any occasion. Its unique concept makes it an all-day experience that effortlessly blends a sophisticated yet casual atmosphere with elevated hospitality. Through its carefully curated menu, LA RUBIA blends morning, day, and night, creating a laid-back yet elevated culinary experience that extends throughout the hours. Sunday – Thursday 8 am – 12 am, Friday/Saturday 8am – 2am

    After taking Paris by storm, internationally acclaimed chef Daniel Rose returns home with Le Coucou. A gracious modern nod to fine European gastronomy, Rose shrinks the intercontinental divide separating the City of Light and the Big Apple, proving that the true essence of fine French dining can thrive in any time zone.

    The property has a 24-hour front deskThe restaurant in 11 Howard is a French restaurant built and envisioned in association with famous restaurateur Stephan Starr.



    11 Howard, SoHo New York New York United States 10013

    11 HOWARD is located in Downtown SoHo. Designer boutiques, fancy chain stores and high-end art galleries make trendy SoHo a top shopping destination, especially for out-of-towners. Known for its elegant cast-iron-facades and cobblestone streets, the neighborhood is also an atmospheric backdrop for fashionable crowds clustering at high-end restaurants and nightlife hotspots. During the day, street vendors sell everything from jewelry to original artwork.